Merchant Content Guidelines

1. Core Content Principles

• Family-Friendly Environment: All video and banner advertisements must be appropriate for audiences of all ages, including children and families.
• Positive and Ethical Imagery: Visuals and messaging must promote safety, respect, inclusivity, and community-minded values.
• Environmental Alignment: Given the "Eco" focus, ads are strongly encouraged to highlight sustainability, eco-friendly practices, and socially responsible products or services.

2. Prohibited Content and Material

• Adult and Sensitive Content: No profanity, nudity, sexual references, violence, or gore.
• Dangerous Products: No promotion of tobacco, alcohol, vaping, weapons, gambling, illegal drugs, or adult-only services.
• Hate Speech and Harassment: Zero tolerance for content that discriminates against race, religion, gender, nationality, age, or disability.
• Misleading Claims: No deceptive pricing, false product claims, or unverified environmental claims ("greenwashing").

3. Intellectual Property and Compliance

• Copyright Authorization: Merchants must own or hold explicit legal rights to all music, images, videos, and logos used in their ads.
• Trademark Protection: Advertisements must not infringe on the trademarks or intellectual property of third-party brands.
• Legal and Regulatory Compliance: Ads must comply with all local advertising standards, consumer protection laws, and data privacy regulations.

4. Technical and Quality Requirements

• High Resolution Only: Banner ads must use clean text and clear graphics, avoiding blurry or heavily pixelated imagery.
• Professional Audio and Video: Video ads must feature clear audio and stable visual formatting tailored to mobile screen dimensions.
• No Disruptive Elements: Flashy, strobing visuals or excessively loud, jarring audio clips are strictly prohibited.

5. Review, Enforcement, and Right to Reject

• Pre-Approval Right: EcoFamilies reserves the absolute right to review, approve, or reject any banner or video advertisement before it goes live.
• Immediate Takedown: We retain the authority to remove any active advertisement instantly if it receives valid user complaints or violates these guidelines.
• Account Action: Frequent or severe violations of these guidelines may result in the permanent suspension of a merchant’s advertising privileges and forfeiture of unspent ad credits.